• The Spiel

    PickmeUp is a digital real time trading desk (RTB) with inventory across online, mobile, connected TV and digital out of home. Formed in 2009 by a team of ex ValueClick and MSN employees and our clients now include Isobar, Rightster, Unanimis, MEC, Renault, Nokia, and Microsoft.

    We have developed our own multichannel delivery and optimisation engine with access to extensive international networks and employ the best traders in the business. This gives you the buying and pricing power of a major media-trading group without the need to commit to large monthly or annual campaign budget agreements.


    Efficient trading desk:

    Simple, it is all based on the methodology we apply and the talent of our traffic managers

    1. Take the brief
    2. Come back to client with strategies to achieve target
    3. Test strategy in real time
    4. Make the algorythm learn from the expected results
    5. Refine if necessary
    6. Scale the campaign
    7. Monitor and adjust campaign 24-7
    8. Report
    9. Back to step 1!

    Transparent trading desk:

    1. Fixed campaign set up cost
    2. You will gain access to our impression acquisition costs with our reports
    3. You know our profit margin

    Like you we do not like surprises and avoidable risks, so being transparent with our client makes us a trustworthy partner for mediaplanning.

















  • Useful people

    Mikael Boecasse   
    Managing Director


    Christophe Legrand  
    Head of Sales & Marketing


    Celine Michanol  
    Digital Sales Manager