Online advertising 'one of the fastest growing ad sectors'

The online advertising sector will see another good year of growth, according to a study carried out by Zenith Optimedia.

Online advertising is poised to be one of the fastest growing areas of the ad industry, with the display ads market predicted to reach $25.27 billion (£16.12 billion) this year.

While this is a strong increase on the previous year, it will be surpassed by the rises seen for 2013, when the study predicted there would be a 36 per cent rate of growth, with the sector rising to a value of $34.4 billion.

Display advertising will represent the largest share of this market increase, while banner ads will be the largest sector of this form of advertising, representing 23 per cent of the entire market share.

The growth of the banner advertising sector has also been predicted to see a strong increase by other research companies, with eMarketer predicting that along with search and video it will represent 80 per cent of total adspend in the coming three years.