Companies 'lowering cost of mobile advertising'

The cost of mobile advertising services could become more affordable for many businesses soon as both Apple and Google have announced they are to lower the cost of using their services.

Both companies have announced they are to reduce the minimum price for mobile advertising as they attempt to encourage more marketers and developers to use their services in order to promote their products.

While Apple has a strong hold on many areas of the sector, it has not seen the same level of success with its ads market and is still lagging behind Google.

As more people turn to their mobile devices to surf the internet for pleasure, the demand for mobile advertising from companies may increase as they look to get a bigger slice of this market.

The mobile advertising market was predicted to see a sharp increase in use over the coming year in the IHS iSuppli Wireless Systems Market Tracker report.